Helping People Create Change Since 2010
1,000+ Coaching Sessions With Clients Worldwide
Advanced Training in Relationships & Personal Growth
What Is Founder Coaching?
Being a founder means making decisions, navigating relationships, and taking responsibility for something you care deeply about. It can be exciting and rewarding. It can also feel lonely, especially when people look to you for answers you’re still figuring out yourself.
Founder coaching gives you a regular place to step back, talk openly, and get perspective on what’s happening in your business and life.
You might come with a difficult decision, tension with a cofounder, a leadership challenge, or the feeling that you can’t keep carrying everything the way you have been.
You don’t have to figure it all out alone.
I’ll help you sort through the situation, question assumptions that may be limiting your options, and understand what’s influencing your response. Together, we’ll clarify what matters and identify steps you feel ready to take.
Where You May Feel Stuck
Do Any of These Sound Familiar?
You’re building something that matters to you. But some parts of the founder experience are harder to talk about with your team, partners, or the people closest to you.
Everyone Looks to You
You’re expected to set the direction and keep things moving, even when you’re uncertain about what to do next.
You Need a Sounding Board
You want somewhere to talk honestly, explore options, and get perspective without feeling you have to project confidence.
A Conversation Keeps Getting Put Off
Something needs to be addressed with a cofounder, employee, or investor, but you’re unsure how to say it or what will happen afterward.
It’s Hard to Let Go
You want your team to take more ownership, but you keep stepping in, checking, or doing things yourself.
Setbacks Feel Personal
When something goes wrong in the business, you question yourself and find it difficult to regain perspective.
Work Follows You Everywhere
You’re thinking about the business even when you want to rest, enjoy yourself, or be present with the people you love.
Founder Coaching That Goes Beyond Business
Building a business asks a lot of you. You need somewhere to step back, speak honestly, and work through what’s next.
As a founder, you’re often expected to provide direction and reassurance while navigating your own doubts. You may be managing tension with a cofounder, struggling to delegate, or facing an important decision.
Our conversations give you space to think out loud, gain perspective, and examine what’s making a situation difficult. We can prepare for a conversation, clarify your next step, or explore the pressure to prove yourself.
I bring a warm, direct approach. I’ll challenge your assumptions, help you see what you may be overlooking, and support choices that reflect what matters to you.
As you understand yourself more clearly, you can trust your judgment, build stronger working relationships, and make room for your life beyond the business.
HOW I CAN HELP
Areas We Can Work On
Our work starts with what you’re facing now and evolves as you and your business change.
Decisions & Next Steps
Talk through your options, challenge assumptions, and decide how to move forward when there isn’t an obvious answer.
Cofounder & Partner Relationships
Work through tension, differing priorities, and unmet expectations so you can communicate more honestly and address what needs to change.
Leadership & Team Relationships
Prepare for difficult conversations, set clearer expectations, give feedback, and develop a leadership approach that feels natural to you.
Delegation & Responsibility
Explore what makes it hard to step back, clarify what belongs to you, and give others room to take ownership.
Confidence & Perspective
Work through doubt, perfectionism, and the pressure to prove yourself so you can respond to challenges with greater trust in your judgment.
Your Life as the Business Grows
Consider how your role is changing, what you want from the business, and how to make room for your relationships, health, and life outside work.
Meet Wendy
I Know How Personal Building a Business Can Be
Entrepreneurship has been part of my life for as long as I can remember. Both my parents created several businesses, and my grandparents on both sides were entrepreneurs. I’ve built several companies myself, and the men I’ve been married to have all been entrepreneurs.
I’ve experienced how deeply business and personal life can intertwine. The excitement of creating something, the uncertainty of what comes next, the responsibility for other people, and the difficulty of leaving work at work are all familiar to me.
My husband jokingly says I understand “entrepreneur trauma.” What he means is that I understand the emotional toll that building and running a business can sometimes take, even when you love what you do.
Since I began coaching in January 2010, I’ve helped smart, capable people navigate difficult decisions, complicated relationships, and the beliefs and expectations that keep them under pressure.
You can bring me the conversation you’re avoiding, the decision you keep revisiting, or the worry you don’t feel comfortable sharing with your team or family.
I’ll help you see the situation more clearly and understand what’s influencing your response. I’ll also give you practical tools and strategies to communicate more directly, set boundaries, and take your next step.
You deserve support for the person building the business, as well as the business you’re building.
What Working Together Looks Like
A regular place to step back, get perspective, and work through what matters most in your business and life.
Clarity Call
We start with a free 30 minute conversation about what’s happening, what you’d like support with, and whether working together feels like the right fit.
Ready to talk about what’s going on? Start with a free Clarity Call.
What Changes When You Do This Work
Having somewhere to think openly and get perspective can change how you experience the challenges of being a founder.
- You get clearer about your options and take next steps with greater confidence.
- You address difficult conversations with more honesty and less avoidance.
- You set clearer expectations and give your team more room to take ownership.
- You recognize when fear, perfectionism, or the need for approval is influencing a decision.
- You regain perspective more readily when something doesn’t go as planned.
- You make more deliberate choices about your time, energy, and life beyond work.
Client Stories
In Their Own Words
Wendy is exactly the kind of person you want in your corner, and I feel incredibly grateful to know her and to have had her support during some important chapters of my life. She has helped me navigate confidence blocks and…..Read more
Working with Wendy has been a truly transformative experience, impacting both my personal and professional spheres in profound ways. Through her compassionate guidance, I’ve been able to…. Read more
I cannot recommend Wendy enough. After just four sessions, she has already made a huge impact on my life and career. She has a wonderful way of helping you think….Read more
I started working with Wendy during a career transition and have been incredibly happy with the support I’ve received from her since in both my professional and personal life. Wendy excels at….Read more
I haven’t met anyone like Wendy in my life. Writing this review is a joy because she is an absolute star who genuinely transforms lives. Wendy truly makes a difference…Read more
Common Questions
Questions About Founder Coaching
Find answers to the questions I’m most often asked about Founder Coaching
What can I bring to a founder coaching session?
You can bring whatever is taking up your attention: a difficult decision, tension with a cofounder, a conversation you’re avoiding, doubt about your leadership, or the feeling that work is consuming your life. We’ll start there and work through what would help you move forward.
How is this different from working with a business consultant?
A business consultant typically provides advice on strategy or a specific area of the business. My focus is on helping you think clearly, navigate relationships, and understand what’s influencing your decisions and leadership. We’ll work with real situations and identify practical steps you can take.
Do I need to be struggling to benefit from coaching?
No. Coaching can also give you space to reflect, prepare for change, and become more intentional about how you lead. You may be doing well and still value having someone outside the business who will listen, challenge your thinking, and help you see more clearly.
Can you help me work through a cofounder conflict?
Yes. We can explore what’s happening, clarify your concerns, and prepare for a more productive conversation. If you and your cofounder want to work together, I also offer Business Partner Coaching.
What if I’m not sure what I need help with?
You don’t need to arrive with a clear agenda. Feeling overwhelmed, frustrated, disconnected, or unsure is enough of a starting point. We’ll sort through what’s happening and find a useful focus together.
Can we work on personal concerns as well as business challenges?
Yes. Relationships, confidence, boundaries, and personal expectations can all affect your experience as a founder. There’s room to work on what matters to you, including how your business fits into the rest of your life.
You Don’t Have to Figure It All Out Alone
Have somewhere to talk honestly, get perspective, and work through your next step.
Whether you’re facing a specific challenge or simply want more support as you build and lead, we can start with what’s happening now.